In multinational e-commerce and social marketing, “Matrix Account” has become an effective tool for merchants to enhance brand exposure and increase sales. So, what is a Matrix Account? How to maximize the benefits? See below!
What is a matrix account?
Matrix accounts refer to enterprises creating multiple associated accounts on multiple platforms and managing them in a unified manner to expand brand influence. For example, you can operate multiple accounts on social platforms such as Facebook, Instagram, and TikTok at the same time, posting content for different markets and user groups to further increase brand exposure and traffic conversion.
Advantages of the tiktok matrix account:
Reach more users: By operating on different platforms with multiple accounts, you can reach more potential customers and increase exposure.
Reduced Risk: Multiple accounts spread out the risk and prevent the overall operation from being affected by the blocking or restriction of a single account.
Personalized content: Each account can publish customized content according to platform features and user needs, increasing user engagement and conversion rates.
The following challenges are commonly encountered in tiktok matrix account operations:
Equipment issues: In order to avoid being judged by the platform as an associated account, each account needs to use a separate device and IP address, which maximizes the simulation of the real user’s environment and reduces the risk of triggering a ban. However, this means that a large number of devices need to be purchased, which increases operating costs.
Environmental issues: Matrix accounts have higher requirements on network environment. Ordinary network may cause delay in account operation, failure in content posting, or decrease in account weight, or even trigger banning of the account. In order to cope with these problems, it is necessary to configure an independent network environment and assign a dedicated IP address to each account to avoid duplication of IPs that may lead to account affiliation, e.g., using IPFLY to solve the problem.
IP Proxy Problems: Using low quality IP proxies (such as server room IPs or shared IPs) will increase the risk of account association. These proxy IPs may have been flagged as abnormal by the platform, and their use may easily trigger the risk control mechanism, resulting in account blocking.
Account Management Problems: With the increase in the number of Matrix accounts, management has become more complicated. A little carelessness may lead to confusion of account information, affecting the security and operational efficiency of the account.
IPFLY supports global high-quality IP resources to ensure the stability of the network environment, helping merchants to easily operate multiple accounts, improve efficiency and avoid confusion.
